Extra posting by sung ho Jeon

1.     Why does Korea top plastic surgery popularity charts?

As mentioned earlier, external things are important to humans.
Perhaps the first impression is an important answer to this question.
What would we think if we were badly ugly when we first saw someone or did not make ourselves at all? You may look like it seems too.
But the instinct of the person I think is always looking for something more beautiful and cool. There are countries where these visions are strong.
Korea is a serious problem. I think such socially erroneous practices lead Korean people to plastic surgery.

2.    Why is Starcraft so popular in Korea?

I personally like Starcraft so much, so the answer to this question can be very different.
I think StarCraft's success is due to the appearance of an individual.
It is called "Lim Yo-hwan".
He has developed a lot of really ingenious strategies.
People were enthusiastic about the strategy and more people became interested in StarCraft. In addition, Lim Yo-hwan looks handsome as well. The number of female fans also increased.
So when the strange strategy and many builds were made in Korea, there were a lot of fans and StarCraft started to be recognized as a sport in Korea. And then it's becoming more Korean people's game. Then Blizzard (the company that made StarCraft) makes the game closer to perfection by adjusting the balance. That's why it has become e-sports so far and Korea is strong about the field.
In other words, it is social phenomenon by appearance of individual.

Q. In sociological terms,
   Is there a word that indicates social phenomenon by the appearance of an individual?